Yes, we do a lot of branding strategy. And we could spam you some elegant bullshit about different methods and processes. But we won’t. Because the only thing for sure when formulating a strategy is: you need to have the courage to opt out. Formulating a strategy is as much about what you choose, as what you don’t choose. Traditionally, organizations tend to use broad definitions that are utterly meaningless. Because they don’t define anything distinguishing. And when you don’t distinguish yourself, you blend in. And branding is not about blending in; it’s about being brave enough to stand out. Fuck spam.