Reason Studios – Sound Like You

Reason Studios came to us with the assignment to increase their relevance to a broader audience – without losing the core of beatmakers and music producers who already love them.

Today's technology has made it much easier to record music. And with different presets, making the music sound good has also become more manageable. Both of these things are great, but the risk is that you lose what's unique about you and start sounding like everyone else.

With the campaign Sound Like You, we wanted to inspire and encourage music creators at all levels to dare to go their own way and develop their unique expression.