AIK Fotboll – Stockholm, our home ground.
Background
The rivalry between clubs and their respective supporters is a significant part of football culture. This is especially true for AIK Fotboll since they are based in the capital of Sweden and are competing with two clubs for the epitaph "Stockholm's best football club".
Solution
The concept, Stockholm, our home ground, resulted in several drops, where we highlighted supporters and different areas of the city.
It helped AIK Fotboll sell a record-breaking 15,000 season tickets and attract 32,178 to the season opener against IFK Norrköping – the highest attendance for a premiere since the first Allsvenskan match at Friends Arena in 2013.
Project details
Campaign
Art Direction
Motion
Photography
Viktor Skarbäck
Gustaf Cavallin
