HiQ – Help End Bad Tech
What keeps an IT consultant up at night? Slow, lousy and boring technology that ruins people's everyday life. Their main task is to destroy this kind of technology. That's the basis of the recruitment campaign, Help End Bad Tech, that we created for the IT consulting company HiQ.
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IT and management consulting company HiQ has stated its mission as Simplifying the world with tech. Previously, they have had problems with job seekers perceiving them as unapproachable. They wanted us to create a recruitment campaign that displays HiQ as an inclusive, fun, credible and innovative workplace.
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Lousy, outdated technology is an IT consultant's worst nightmare. It's their job to destroy it.
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With the campaign Help End Bad Tech we created a narrative in which we made HiQ the hero and Bad Tech the antagonist.
