Rocker – Nej, tack! Jag har redan en personlighet.
With the campaign "No, thanks! I already have a personality", we highlighted how Swedish banks are pushing people into living by rules determined by them. Rocker thinks they’re wrong. They want you to be you. As a bank is supposed to work.
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Our client, Rocker, wanted us to create a campaign that manifests their tagline "As a bank is supposed to work".
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Swedish banks try to force people into different worldviews based on the rules they have set up. Traditional banks communicate and endorse one type of life, while lifestyle banks point to another. What do they have in common? Well, they are both wrong.
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With the campaign "No, thanks! I already have a personality", we aimed at other banks by making fun of how they usually communicate.
