Tier – The Golden Parking Ticket
On behalf of Tier, we went out and paid for Stockholmers parking tickets. Why? Because we're very, very, very nice people. Also, to spread Tier's message: Choose the electric scooter instead of the car – it's better for the environment, your wallet and Stockholm.
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E-scooter company, Tier, has stated its mission as "Change mobility for good". They gave us the task of creating an activation that encourages the citizens of Stockholm to live more sustainably. To help them change their behavior, we addressed a problem all Stockholmers are aware of: wrongly parked cars.
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Finding a parking space in the city is more or less impossible. And when you have managed to find one, you face the risk of getting a parking ticket.
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In the early summer of 2022, we went out on the streets of Stockholm to communicate with people who had just experienced the downside of using the car. To save their day, we paid their fine by giving them The Golden Ticket, which also contained the message: Choose the electric scooter instead of the car – it's better for the environment, your wallet and Stockholm.
