Werlabs – Sluta spegla dig

Werlabs is at the forefront of a global shift towards more proactive health control. Our job was to build their brand awareness and communicate their offer: health screening through blood tests.

Around New Year's, many advertisers show images of perfect bodies specifically to make you feel bad about yours.

In the early weeks of 2020, Stockholm commuters were met with three pieces of innovative mirror-printed adverts. The first unit was just a mirror-printed advert. The second: the same frame but with the copy "Stop looking in the mirror". The third advert introduced the message: "It's the inside that counts". The goal was to create an interactive campaign that encouraged people to look at themselves – and realize that everything they need is right there.